Cancer impacts us all. With 1 in 2 people receiving a cancer diagnosis at some point in their lives, it’s a reality that touches everyone. And yet, what drives us to take action against cancer is deeply personal. That’s the heart of KWF’s latest campaign: uncovering the unique and powerful motivations behind each individual’s fight.

When Monks approached us to collaborate on this project, we knew it was something special. Our role was to bring the campaign to life through sounddesign and audio post-production. From crafting the subtle soundscapes to ensuring every detail resonated emotionally, we focused on amplifying the raw authenticity of the stories being told.

Working on a campaign with such a profound message was a privilege. Sound has the power to elevate storytelling, and being able to contribute to this project in a way that underscores its emotional depth is something we’re incredibly proud of.

KWF: Bas Brand, Indira Balgobind, Annemieke Plemp, Christel Schrijver, Lonneke Fokke, KimKruijt, Annick Severins

Bureau: Monks
Creatie: Pieter Schouten, Robert van der Lans, Niels de Wit, Vincent Quack, Lisanne Stolman Strategie: Tom de Kort, Sadie de Maioribus
Agency Producer: Melissa Nieveld
Productie assistentie: Nathanya Seyedmehdi
Account: Marcella Beekman, Oscar Hamming, Boukje de Vries, Zilver Proper
Productie maatschappij: Hazazah
Regie: Jacobine van Hellemond
Producer: Jeroen van den Idsert, Monique Janse
DOP: Katja van den Broeke
Casting: A Million Faces – Shira Halevi, Jette Molenaar
Post-Producer: Jurriën Verhagen, Marloes de Rijke, Aidan McClave
Editor: Amber Hooijmans, Michiel van Zummeren
Online editor: Teun de Witte
Grading: Joppo, De Grot
Sound Design & audio-nabewerking: Lab³
Music research & development: Max Dorsman Lemstra, Einar Ihle, Tomas Louter
Muziek: Jet van der Steen
Muziek geschreven door: Jet van der Steen, Jesper Hoekstra, Nienke Leone van der Velden