Lab³ joined forces with Adformatie to transform their daily news delivery through cutting-edge AI-driven audio technology. By leveraging years of audio expertise, we created EchoPod, an innovative platform that breathes new life into written content, turning it into a professional, automated podcast.

“AI offers many new applications, including for journalism. Together with Lab³, we embarked on an adventure and found an innovative way to bring Adformatie news to audio on a daily basis,” says Susanne van Nierop, Content Director at Adformatie.

The result of this partnership is ‘Adformatie Daily’, a pioneering AI-generated news podcast. Every day, EchoPod automatically scans Adformatie’s website, creating AI-generated summaries of the latest marketing, communication, and media news. These summaries ensure listeners stay efficiently informed about industry developments.

The podcast is narrated by a custom AI voice clone of Susanne van Nierop, created in Lab³’s high-end studios, providing a familiar and professional touch to the listening experience. This innovative approach, complemented by custom-composed music that aligns with the Adformatie brand, offers a fresh, engaging way for the audience to stay updated on industry trends.

EchoPod

EchoPod, developed by Lab³, is the culmination of years of innovation in AI and audio technology. This groundbreaking platform automatically converts written content into high-quality, AI-driven podcasts, helping organizations amplify their reach and engage audiences through captivating audio experiences.

At its core, EchoPod takes written content and completely transforms it into a podcast format, tailored to specific requirements. For Adformatie Daily, we collaborated closely with the Adformatie team to fine-tune the podcast to their exact needs.