Sligro believed it was time to extend their identity into sound. The goal was to craft a cohesive sound identity that reflects the essence of the brand. This process involved not only composing music but also selecting the right voice to fully embody Sligro’s trustworthy and expert image.

In collaboration with Sligro and New Brand Activators, we set out to analyse the brand’s core values and translate them into sound. The result is a unique soundscape that seamlessly aligns with Sligro’s identity. Job Bovenlander was cast as the voice of Sligro, delivering a tone that perfectly balances professionalism with approachability, embodying the brand’s accessible nature.

The music composition reflects Sligro’s dedication to craftsmanship and quality. It creates a modern yet timeless sound, highlighting the brand’s expertise while remaining warm and welcoming.

Together, the music and voice form a sound identity that perfectly captures the Sligro experience—accessible, skilled, and distinctly professional.